Making sure users are continuously engaging and returning to your app can be an uphill battle. But with a lot of apps now using Mobile App Analytics, you can really start to see what users do while inside your app, and why they are leaving your app. The more you understand what users are doing, the better you can implement changes that will improve your app and keep your user group interested.
One of the best ways to do this would be to use a Mobile Measurement Partner (MMP) like Apptrove. Apptrove allows app owners to track important data, integrate with ad networks, and measure campaigns, all in one app. Apptrove is a smart and trusted software that helps app developers keep track of everything an app could ever measure easier.
Why Retention Matters So Much
Did you know that 25% of users delete an app after one use? And by day 30, there is about a 5% user retention. Yikes! If you’re spending money to get users to just download your app but they are leaving right away, you are not only losing users – you are losing time, effort AND money.
This is why it is important to look at app growth analytics. These tools help you to identify where your users are coming from, how they use your app, and where they get stuck or disinterested. You can use this analysis to make informed changes to enhance that experience.
What to Track: Key Mobile App Analytics Metrics
To improve retention, you’ll need to track the right data. Here are some key mobile app analytics metrics that you should monitor frequently:
1. Retention Rate
This indicates how many users came back to your mobile app after their first visit. When users have a high retention rate from an app, they are getting value from it.
2. Session Length
How long are users in your app? The longer they are inside an app normally means they are more engaged.
3. Churn Rate
Churn is the opposite of retention and shows you how many of your users have stopped using your app as time goes on.
4. DAU/MAU (Daily/Monthly Active Users)
These metrics also show you how many of your users you have that are repeating engagements over some time.
Use App Growth Analytics to Understand Behavior
App analytics can reveal the story behind the data. They illustrate the user journey and map the desired steps, the positive features, and where they dropped off.
Example:
If users enjoy your onboarding but drop off before checkout, that’s a clear indicator for friction. With the data from mobile app analytics, you might discover that the checkout page is slow, or that the experience is confusing. If you address that one part, it’s easy to increase retention and revenue.
Boosting Engagement with the Right Mobile App Metrics
To improve your engagement and user satisfaction, you need to track the right mobile app metrics. Here’s how:
Use Push Notifications Wisely
You want to send our notifications that are helpful and at the right times – not too frequently. You want to send personal notifications at the right times to the user as well – keeping their interest piqued.
Personalize the User Experience
You can draw on the engagement metrics you collect to recommend content or features tailored to the user based on how they have at used your app in the past.
Provide Rewards or Incentives
Providing a little incentive to get your users to come back with good offers, points, or access to exclusive content can also be helpful.
If your user engagement metrics are lacklustre, you can try using A/B testing to try different strategies to determine what works best for the users. Services like Apptrove can help you surface experiments and measure the best possible options for your users.
Final Thoughts
Engaging users begins with understanding them. Instead of guessing, you can make data-driven decisions with mobile app analytics.
Once you understand mobile app analytics and focus on the right mobile app analytics metrics, gain actionable insights from app growth analytics, and monitor user engagement metrics to track success, your app will be in a position of strength to grow.
With a powerful MMP like Apptrove, you can pull the different pieces together, better your performance, retain more users, and feel one less thing on your plate.
